In the Name of Gucci: A Memoir by Patricia Gucci

A few weeks ago I was contacted to review this book and although I haven't had the chance to read it because I'm in finals. I'm truly looking forward to reading this under the sun with a refreshing ice tea by the pool. I love reading fashion books, not only because it's my passion and career but mainly because I love learning about the person behind big fashion houses. I love reading about their passions, their love life and family. It gets me inspired and motivates me to continue this path in this very difficult industry. I can relate myself a bit more to these figures that have marked the fashion history and revolutionized style in those times. 

For the first time a book about Gucci has been written by a direct descendent of Guccio Gucci whose the grandfather of Patricia Gucci and founder of Gucci. 

Patricia Gucci was born a secret; a love child whose birth could have spelled ruination and even imprisonment for her father, Aldo Gucci. To avoid scandal, Aldo sent her Bruna, to London to deliver their child. Once the arrival of their newborn; Bruna and the baby were discretely brought back to Rome. Living under the shadow of Italian authorities, the media and the Gucci family. 

This memoir shares the untold love story of Aldo and Bruna, the woman he deeply fell in love while just being an 18 year old boy. The woman that he continuously kept coming back to, even while building his fashion empire. 

In the name of Gucci is a daughter's bittersweet tribute to her beloved father, Aldo Gucci. 

This book is available in BARNES & NOBLE and AMAZON

- Nelly